Ferrero Rocher is one of the biggest chocolate brands around Canada. Valentines Day and holidays in general, are always associated to chocolates and desserts. This makes it a perfect time for our product to be released as many people, couples, as well as people who are single, always buy chocolates at this time of year, promising us a successful sale on our product.
Packaging
EXTERNAL PACKAGING
- The outside of the box keeps the theme of the original Ferrero Rocher, making our box have an elegant look to it with black and gold.
- Our logo is on the top and side of the box to keep it advertised from the top and front vision.
- The nutrition facts on one side of the box in English
- Bar Code
- 100% Recycling Packaging
- Ingredients written in both french and english (Including allergy restrictions)
- Social Medias (WordPress & Twitter)
INTERNAL PACKAGING
- Two coupons to advertise our product (BUY ONE GET ONE FREE)
- Gold background to make the packaging pop
- Two milk chocolate flavored bowls
- Three of each Ferrero Rocher chocolate
- Caramel Chocolate moose
- Two different toppings (Peanuts & sprinkles)
- Butterscotch Caramel Drizzle
Demographics
- Males and Females
- In the mid age of their life
- No specific income level
- Product preferably leans towards couples but can also be used for single women
Target Audience
The Blissful Box targets itself towards everyone around the world but in specific detail are targeted towards to the following..
Pricing Strategies
Matching the Competition
Prices are based on the prices of the competing products. Our price will be $19.99
Variable Pricing
Alterations for the prices will occur during holidays (ex. Valentines Day, and Easter).
Sales and Promotion
Buy One Get One FREE
If you purchase one of our kits, you get another one for free.
Buy One, Get 3 Extra Ferrero Rocher Chocolates
Buy one of our kits along with a free 3-pack Ferrero Rocher Chocolate. (Only available in participating Shoppers Drug Mart locations)
Social Media
A great example is Twitter. Many people, especially towards the younger side, use Twitter to catch up with the news. As well as find and follow the new trends/items. Many Twitter users are able to access our twitter ( @Blissfulboxx ) for more information about the product, product launches, sales, coupons, and discounts.
Indirect Competition
An indirect competition would be any type of candy. Although candy and chocolate fall under the same category for “sweets” they don’t share similar tastes which make them different cravings. Microwavable food is also an indirect competition for the Blissful Box because it doesn’t share the same food properties as it does with our box. This is more of a meal while the DIY box is just for being fun and creative.
POINT OF SALE & SELECTION
Walmart, Nofrills, and Shoppers Drug Mart.
- Walmart, Nofrills, and Shoppers Drug Mart are the stores that our product will be available and will be sold in
- Walmart sells variety of items, such as food, chocolate, desserts, candy, etc. Especially at this time of year, more chocolates and sweets will be sold as Valentine is right around the corner. Our product can be found in the Valentines section or the chocolates section.
- Nofrills sells different types of food including desserts like our product. More candies and chocolates are on sale as Christmas just ended and Valentine is coming up. Our product will be available in the chocolates area as well as the entrance area, which will help customers find it easily.Â
- Shoppers Drug Mart is a perfect place to sell our product as they range from food, school supplies, to cosmetics. Our product will be sold here as they have tons of great food/gift areas especially made for Valentines Day. Our product will be found in the valentines and chocolates area.
Direct Competition
All, if not most chocolate brands have a direct competition with Blissful Box. The Ferrero Rocher chocolate stays in direct competition with other brands. Other direct competitions can be other DIY kits such as a gingerbread house kit.
STORAGE
How and where to store DIY kit:
- Chocolate bowls stays fresh in cool areas and at room temperature.
- Keep away from direct sunlight, and protect from moisture.
- When refrigerating or freezing chocolate, make sure it is sealed in an airtight container
- Served best when eaten straight after creating your bowl
- Do not open a bowl if it will not be eaten directly after or the day of
- Always allow chilled chocolate to come to room temperature before enjoying it; cold chocolate doesn’t melt or disperse flavor as nicely.
BLISSFUL BOX 